The SUV market has been saturated in recent years, with scores of models jostling for attention. With all that noise, it’s no wonder some are overshadowed by flashier rivals or buried under brand stereotypes. Whether it’s a sleeper off-road beast or a luxury ride with untapped potential, these SUVs prove there are some hidden gems waiting to be unearthed.
Meet the underappreciated SUVs that quietly deliver exceptional performance, unique styling and impressive value.
Mazda CX-9
This mid-sized Mazda blends sporty handling with family-friendly utility in a way few other SUVs manage. While most shoppers overlook it for larger competitors, the CX-9’s refined driving dynamics and top-notch build quality make it a standout.
Its turbocharged engine provides just the right balance of power and efficiency, while the interior features premium materials and thoughtful tech.
Toyota Land Cruiser
The Toyota Land Cruiser is a best-seller throughout the world, but often flies under the radar in America. Renowned for its reliability and capability, it handles rugged trails and urban commutes with equal ease. Enthusiasts seeking a mix of adventure and refinement should give this legendary vehicle the credit it deserves.
Kia Telluride
The bold styling, spacious interior, and impressive tech features of the Kia Telluride set it apart from the pack, but it doesn’t get much attention. This mid-size SUV offers a smooth ride, plenty of room for passengers, and thoughtful touches that make it feel more upscale than its price tag suggests.
Jeep Grand Cherokee Trailhawk
The neglected Jeep Grand Cherokee Trailhawk should be every off-roader’s dream. The Trailhawk boasts skid plates, an advanced 4×4 system, and air suspension for tackling tough terrain. On the road, it transitions seamlessly into a comfortable and tech-filled daily driver. What is there not to like?
Subaru Ascent
Here’s an SUV that brings serious all-wheel-drive capability to the family segment. It offers plenty of space for passengers and cargo, with a rugged build that’s ready for weekend adventures.
While it may not have the flashiest exterior, the Ascent excels where it matters most – a solid choice for those who value function over flash.
Ford Flex
The boxy Ford Flex is unlikely to win any beauty contests, but this ugly duckling is a surprisingly capable and comfortable SUV. Its low profile makes loading and unloading cargo a breeze, while the turbocharged EcoBoost engine delivers spirited performance. The quirky-looking Flex offers plenty to appreciate.
Volkswagen Touareg
Given the popularity of most VW models, the cool reception to the Tourag is a surprise. It offers luxury and capability, excellent build quality, and a smooth ride. Available with advanced tech features and powerful engine options, the Touareg performs well both on and off the road.
GMC Acadia AT4
With its rugged styling, off-road-oriented features, and all-terrain tires, the AT4 brings serious capability to a family-friendly platform. Inside, the Acadia AT4 offers plenty of space, modern tech, and a comfortable ride. The combination of versatility and practicality deserves more attention from enthusiasts.
Volvo XC90
Minimalist Scandinavian design, advanced safety features, and luxurious interior mean the XC90 should be a dream for those who appreciate thoughtful engineering, so why not give it a try? The hybrid powertrain options offer impressive efficiency, while the cabin is filled with high-end materials and intuitive technology.
Mitsubishi Montero
Known for its rugged construction and advanced 4×4 system, the Montero is built to tackle tough trails and long road trips alike. Its spacious interior and reliability make it a great option for adventurers who want something different. Yet it’s often overlooked in favor of more popular models.
Infiniti QX80
The Infiniti QX80 competes with better-known luxury SUVs, delivering comparable quality at a more accessible price point. With its powerful V8 engine, plush interior, and advanced tech features, this SUV is perfect for long road trips or daily commutes. For enthusiasts seeking a mix of opulence and capability, this hidden gem is worth exploring.
Chevrolet Trailblazer
The Chevrolet Trailblazer is a compact SUV with a big SUV attitude. Sporty design, turbocharged engine options, and modern tech features impress. Optional all-wheel drive and versatile cargo space mean it’s ready for anything, but it’s often ignored in a crowded market.
Hyundai Palisade
The Hyundai Palisade feels like a premium SUV without the premium price tag. Its spacious cabin, upscale materials, advanced tech, smooth ride and thoughtful touches make it a pleasure to drive. The Palisade delivers exceptional value and versatility, deserving more recognition from car enthusiasts.
Nissan Pathfinder Rock Creek Edition
Take a capable family SUV, add extra off-road capability and you get the Nissan Pathfinder Rock Creek Edition. It’s got everything for weekend warriors who need a mix of practicality and adventure. Enthusiasts who enjoy off-road excursions without compromising daily usability should consider this underappreciated SUV.